Ethics 7 - LEB Ethics Assignment #7 The Ethical Way to...

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LEB Ethics Assignment #7 The Ethical Way to Market: Building Trust After reading about how companies lie to consumers about their products it makes me wonder if everyone is doing it? Are they doing it to increase demand? To beat competition? If this is how companies run I, marketing manager of this company refuse to act like this. By the end of this guide I hope my employees gain a better understanding about ethics. I understand our product has some technical characteristics that might not look as appealing to our consumers as those of our rival’s new product but it is our duty to remain ethical. Psychologically, it is my first instinct to act as others act. But to “do in Rome as Romans do” isn’t always moral or ethical. Instead, I choose to analyze carefully and ask myself “is this wrong?” Companies such as Barnes and Noble and Honda have told white lies about their products in hopes of beating competition and even though it might not be illegal it doesn’t mean it’s moral. Why should consumers buy something from a
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This note was uploaded on 08/18/2011 for the course LEB 323 taught by Professor Baker during the Spring '08 term at University of Texas at Austin.

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Ethics 7 - LEB Ethics Assignment #7 The Ethical Way to...

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