IB15 - Chapter 15 Exporting, modificar el estilo and Haga...

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Haga clic para modificar el estilo de subtítulo del patrón 8/18/11 Chapter 15 Exporting, Importing and Countertrade
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8/18/11 Introduction Large and small firms export Exporting is on the rise thanks to the decline in trade barriers under the WTO and regional economic agreements such as the EU and NAFTA Exporting firms need to identify market opportunities deal with foreign exchange risk navigate import and export financing understand the challenges of doing business
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8/18/11 The Promise And Pitfalls Of Exporting Exporting is a way to increase market size-- the rest of the world is usually much larger market than the domestic market Large firms often proactively seek new export opportunities Many smaller firms are reactive and wait for the world to come to them Many firms fail to realize the potential of the export market Smaller firms are often intimidated by the complexities of exporting and initially run into
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8/18/11 The Promise And Pitfalls Of Exporting Common pitfalls include: poor market analysis poor understanding of competitive conditions a lack of customization for local markets a poor distribution program poorly executed promotional campaigns problems securing financing a general underestimation of the differences and expertise required for foreign market penetration an underestimation of the amount of
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8/18/11 Improving Export Performance There are various ways to gain information about foreign market opportunities and avoid the pitfalls associated with exporting Some countries provide direct assistance to exporters Export management companies can also help with the export process
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8/18/11 An International Comparison A big impediment to exporting is the simple lack of knowledge of the opportunities available To overcome ignorance firms need to collect information Both Germany and Japan have developed extensive institutional structures for promoting exports Japanese exporters can also take advantage of the knowledge and contacts of sogo shosha , the country’s great trading houses
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8/18/11 Information Sources The U.S. Department of Commerce is the most comprehensive source of export information for U.S. firms The International Trade Administration and the United States and Foreign Commercial Service Agency can provide “best prospects” lists for firms The Department of Commerce also organizes
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This note was uploaded on 08/17/2011 for the course BUSL 01342 taught by Professor Jenkins during the Winter '10 term at Ohio University- Athens.

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IB15 - Chapter 15 Exporting, modificar el estilo and Haga...

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