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Marketing Class Homework Week 7

Marketing Class Homework Week 7 - C hapter 14 Question#12 E...

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Chapter 14, Question #12 Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer blend for digital tape recorders, a new consumer electronics product that produces high quality recordings. Explain why you might change the promotion blend during the course of the adoption process. This is a good idea to sell digital tape recorders, (primary demand). Our brand is the best, (selective demand). Our new digital tape recorder produces the better higher quality recordings than any other brand, (market maturity stage). Some firms may increase promotion to try to slow the cycle, at least temporarily. Such as I could be at the market maturity stage with my digital tape recorder having all the market to myself, until new kinds of markers came along. I would then have to increase my ad spending to urge customers to buy only my digital tape recorder. Chapter 15, Question #10 Explain how a compensation plan could be developed to provide incentives for experienced salespeople and yet make some provision for trainees who have not yet learned the job. By having a cash bonus, with the option of turning it into bonds. Employees with less than 60 months on the job will have a lesser award than employees with more than 60 months. By offering merchandise for some employees might be more excited by the latest hot item than by a cash bonus, such as an Iphone or a playstation 3. New employees offered a cheaper item such as an Iphone. Older employees offered costlier merchandise such as a playstation 3. By offering an employee an experience.
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