Slides%207%20Technology%20and%20Strategy

Slides%207%20Technology%20and%20Strategy - Management of...

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Management of innovation Slides 7 Technology and Strategy
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Agenda Technology & Strategy Innovation & Industry Change The Sources of Innovation Profiting from Innovation Standards & Technology Strategy?
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Invention and innovation Invention Creating new products and processes by  developing new knowledge or combining  existing knowledge in new ways Innovation Initial  commercialization  of invention by  producing and marketing a new good or  service or by using a new method of  production
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Industry Change and Technology All industries depend on technology Some products are technological All firms have processes that depend on  technology IT, transportation, production processes Walmart, Southwest, Nucor So technology & innovation can transform  any business, even a “low tech” industry  like retail or steel
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Typical Industry Life Cycle Emergence of an innovative product “Fluid Phase” or period of ferment Many alternative designs are attempted, many firms  enter and exit the industry “Transitional Phase” A dominant design emerges around a set of features that  all products must offer “Specific Phase” or period of incremental change Industry characterized by a fairly stable set of firms  designing products following the dominant design,  concentrating on efficient production
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Industry Life-Cycle & Rates of Innovation* Product Innovation Process Innovation Rate of Major Innovation Fluid Phase Transitional Phase Specific Phase *Abernathy & Utterback 1978
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Dominant Design A generally adopted configuration of  components that defines the look,  functionality, and production criteria for  a product. Qwerty typewriter 35 mm camera IBM PC mini computer
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Innovation and Industry Changes When both product and process  innovations are considered, industries  show constant innovation Innovations can be characterized by  their effect on   technology system design  target markets capabilities
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Types of Innovation Effect on Low High current technology trajectory Incremental Radical current system design Modular Architectural current markets Sustaining Disruptive current industry capabilities Competence- enhancing Competence- destroying
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Where do innovations come from? A company’s own operations or research Novel ideas, recombinations of products or processes Often find innovations with greatest commercial  potential eg: 3M & post-its, pharmaceuticals Suppliers New inputs, uses of machines eg: aluminum in cars or cans Customers Have a strong  incentive  to put products to best use &  the best  information  about typical uses Lead users are an important source of innovation eg: software development, scientific instruments
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Who get the benefit of innovations?
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Slides%207%20Technology%20and%20Strategy - Management of...

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