ch01 - PRESENTATION SLIDES To accompany Contemporary...

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PRESENTATION SLIDES To accompany : Contemporary Strategy Analysis (6 th edition, Blackwell Publishing, 2008) Robert M. Grant Assisted by Kate Grant
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The Concept of Strategy The role of strategy in success A framework for strategy analysis The evolution of strategic management Corporate strategy and business strategy Strategy making: Design or process? The role of strategy OUTLINE
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Components of Success MADONNA GIAP & NORTH VIETNAMESE LANCE ARMSTRONG GOALS Single-minded quest for stardom. Reunification of Vietnam under Communist rule. Winning the Tour de France UNDER- STANDING THE ENVIRONMENT Identified emerging trends in popular culture. Understood key success factors in showbiz Intimate knowledge of terrain Understanding U.S. political system. Diagnosis of the physical, psychological and strategic determinants of individual and team performance RESOURCE APPRAISAL Recognized limited raw talent. Exploited strengths in self- promotion, product development & relationship management Recognized economic and military weaknesses and core political strengths Systematic development of individual stamina and team capabilities
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ch01 - PRESENTATION SLIDES To accompany Contemporary...

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