Sample%20questions%20test%20one1 - Sample questions first...

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Sample questions first test BADM 449 Fertig This set of sample questions includes many test question used in previous semesters. It is not all inclusive and your test may have questions not listed here. This is not a complete study guide, only a set of sample questions. Using examples from the Wall Street Journal article demonstrate your knowledge of the course material. List six concepts and explain how each concept is demonstrated in the article. 1._______________________________ 2._______________________________ 3._______________________________ 4._______________________________ 5. _______________________________ 6. _______________________________
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important? 2. Define value chain analysis and discuss the value of this tool. 3. Explain the “Structure-Conduct-Performance Model. 4. Explain the stakeholder view of the firm. 5. Give two examples of when a supplier group is powerful. Explain why for each case. 6. Use specific examples from the attached article to demonstrate your knowledge of the value chain. 7. Explain how the five forces determine industry profit potential. 8. Identify the five competitive forces using examples from the soft drink industry. 9. Define corporate-level and business-level strategies and give examples of each. Corporate strategy Market definition Diversification into new product or geographic markets Business strategy Market navigation Attempts to secure competitive advantage in existing product or geographic markets At the business unit level, the strategic issues are less about the coordination of operating units and more about developing and sustaining a competitive advantage for the goods and services that are produced 10. Describe the advantages and disadvantages of being a first mover, second mover, and late mover. (ignore) First movers First movers are the companies that take an initial competitive action, either strategic or tactical. First movers are companies that have the resources, capabilities, and core competencies that enable them to gain a competitive advantage through innovative and entrepreneurial competitive actions. By being first, the first mover hopes to gain a sustainable competitive advantage, earn above-average returns until competitors respond effectively and gain customer loyalty , thus creating a barrier to entry by competitors. Any advantage gained generally will vary based on the type of competitive action and type of industry as also to the extent to which the action is difficult to imitate because of the difficulty of imitation, first mover actions based on core competencies should be sustainable for longer periods than actions based on other factors. There also are dangers or disadvantages of being a first mover. There are three major ones:
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This note was uploaded on 08/18/2011 for the course BADM 449 taught by Professor Fertig during the Spring '11 term at University of Illinois at Urbana–Champaign.

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Sample%20questions%20test%20one1 - Sample questions first...

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