Slides%203%20Firm%20Analysis%20-%20Resources%20and%20Capabilities

Slides%203%20Firm%20Analysis%20-%20Resources%20and%20Capabilities

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Strategic Management/ Business Policy Slides 3  Firm Analysis Resources and Capabilities
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Resources and Capabilities Resources and Capabilities Strategy from a resource-based  perspective How do resources create  competitive advantage? Value-chain analysis The linkage between organizational  learning and capabilities
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1948 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 Founding of Honda motor company 50cc 2-cycle engine 4 cycle engines 405cc motor cycle Related products: ground tillers, marine engines, generators, pumps, chainsaws First product: clip-on engine for bicycles The 50cc super -cub N360 mini car 1000cc Goldwing touring motor cycle Acura Car division The Evolution of Honda Motor Company
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Precision Mechanics Fine Optics Micro- Electronics 35mm SLR camera Compact fashion camera EOS autofocus camera Digital camera Video still camera Plain-paper copier Color copier Color laser copier Laser copier Basic fax Laser fax Mask aligners Excimer laser aligners Stepper aligners Inkjet printer Laser printer Color video printer Calculator Notebook computer Canon: Products and Core Technical Capabilities
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Eastman Kodak’s Dilemma 1980’s 1990’s Resources & Capabilities Businesses Chemical Imaging Organic Chemistry Polymer technology Optomechtronics Thin-film coatings Brands Global Distribution Film Cameras DIVESTS : Eastman Chemical, Sterling Winthrop, Diagnostics Need to build digital imaging capability Digital Imaging Products (e.g. Photo CD System; Advantix cameras & film Fine Chemicals Pharmaceuticals Diagnostics
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Resources and Capabilities Resources and Capabilities How much is core competencies on the  mind’s of modern executives? 101 CEOs survey and 45 academics on  major editorial boards CEO Priorities (academic rankings in parentheses): 1.  Managing operations and building core  competencies  (not ranked by academics) 2.  Managing in a regulatory environment/managing the  regulatory process  (4)
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Resources and Capabilities Resources and Capabilities CEO Priorities (academic rankings in  parentheses ): 3.   Global competition            (1) 4.    Managing suppliers             (not ranked) 5.    Technology/innovation         (3) 6.    Competitive strategy            (not ranked)        and industry analysis          7.    Leadership                           (8) 15.  Restructuring          (2)
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Different Types Of Resources Different Types Of Resources Physical Assets Plant, Equipment, and Real Estate Financial Assets Cash and Leverage Human Assets Individual Skills and Capabilities Intangible Assets Brand Names, Technology, Reputation Organizational Assets Organizational Routines & Team-Embodied  Skills
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STRATEGY INDUSTRY KEY SUCCESS FACTORS COMPETITIVE ADVANTAGE ORGANIZATIONAL CAPABILITIES RESOURCES TANGIBLE INTANGIBLE HUMAN Financial Physical Technology Reputation Culture
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Slides%203%20Firm%20Analysis%20-%20Resources%20and%20Capabilities

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