Unformatted text preview: is called the Likert Scale after asking a series of open-ended questions, this is the IAT test. I believe they use’s these test’s to get a person not thinking about the questions and just answering questions as quickly as possible without thinking about it. There is no scientific way to measure prejudice, but there is what is called the Bogardus scale. I believe these tests work on the subconscious of people and caught them off guard and get real answers to certain questions....
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This note was uploaded on 08/18/2011 for the course BUSINESS 212 taught by Professor Fred during the Spring '11 term at University of Phoenix.
- Spring '11