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Baney_Robert_wk4checkpoint - deliver their products...

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Axia College Material Appendix B Picture the Supply Chain Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment. Upstream Component (sourcing/procurement) Internal Component (packing/assembly manufacturing) Downstream Component (distribution) The entertainment industry is in transition because the consumer, empowered by new technologies, has an active role in the entertainment process instead of being a passive recipient. This allows the company to be more active in customer service and makes it easier for them to hear what the customer wants and would like to see. Due to new technology Warner has been providing a slew of new formats for data delivery. This ranges from dvd, HD dvd, and bluray discs. This allows them to do everything digitally, filming, storage, and delivery. Warner corporation is implementing digital distribution through broadband communications links, DVD, and HDTV. This allows the company to
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Unformatted text preview: deliver their products electronically worldwide over existing and new digital platforms. Choose one of these components and make a recommendation for an improvement to that area of the supply chain. Explain your reasoning for the change. I think that the company should change every aspect of their business to digital. In a few years technology will improve and allow them higher broadband speeds, which then would allow them to increase the size of the content and increase the speeds that they are transferred. I would amend the downstream components of this company and make the switch to all digital. By making this switch the company would save tons of money producing the media for individual sales, such as dvd’s, and other multimedia forms. By doing this it would also eliminate the coast of shipping and handling of their products, and also cut the storage space for these films to nearly nothing....
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