mktg1001 wk13 - Marketing Principles This week Putting It...

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MKTG1001: Semester 1 Marketing Principles This week… Our Final Case Study Exam Structure and main topics Putting It All Together
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MKTG1001: Semester 1 Today’s Lecture We will “put together” all the topics that we covered this semester, by looking at one case study
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MKTG1001: Semester 1 Quick Overview of Exam Structure
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MKTG1001: Semester 1 Exam Format You also need to answer two written answer questions – from a choice of three Two hour time limit, plus 10 minute reading time In terms of marks, you should allow around 40 minutes There are 30 multiple choice questions These are worth 10 marks in total These are worth 9 marks each (18 in total) In terms of marks, you should allow around 40 minutes per question SECTION A SECTION B
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MKTG1001: Semester 1 Split of Topics 2/3 written answers material covers the later material 8/30 MCQ’s relate to early material, 22/30 to material after mid- semester exam
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MKTG1001: Semester 1 What’s in. .. As we work through the case study, I will refer to relevant theory So watch for this symbol. ..
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MKTG1001: Semester 1 You can use: Headings Bullet points Underlining Draw models Construct tables Some General Exam Tips Watch time limit and allocate time carefully As a broad guide, around 2-3 pages should be about the right length – depends how big you write Answer all parts of the question
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MKTG1001: Semester 1 Sample Exam Question Place/Channels What is the differences between intensive, selective and exclusive distribution strategies? Why would a firm choose to use an ‘exclusive’ distribution approach? What would be the best approach for a firm like Cadbury’s chocolates? Why? Would Cadbury’s have any types of products that would require a different distribution strategy?
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MKTG1001: Semester 1 Sample Exam Question (Suggested answer) Choosing a Distribution Strategy The choice of the most appropriate distribution strategy for a firm would depend on a number of factors, including: Consumer behaviour Type of product/price Brands/image Existing logistics network Availability of retailers $’s available for promotion
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MKTG1001: Semester 1 Sample Exam Question (Suggested answer) Consumer behaviour (high or low involvement) Type of product/price (convenience or specialty) Brands/image (high or low) Existing logistics network (organised or basic) Availability of retailers (many or few) $’s available for promotion (lots or limited) Can discuss here
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Sample Exam Question (Suggested answer) Strategy Approach Product/ price Brand/ image Etc.
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mktg1001 wk13 - Marketing Principles This week Putting It...

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