F10 MKTG 3104 Student 02. Strategy Part 2 ppt

F10 MKTG 3104 Student 02. Strategy Part 2 ppt - M KTG 3104...

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Unformatted text preview: M KTG 3104 ORGANI ZATI ONA L STRATEGY Par t 2 Or ganizational Str ategy Objectives Today Explain two str ategic analysis tools and how to use them effectively SWOT Por tfolio analysis Examine two str ategy classification systems based on: Sour ces of gr owth Sour ces of competitive advantage DEVELOPI NG STRATEGY CREATE TH E ORGANI ZATI ONAL FOUNDATI ON M ission Cor e values Or ganizational cultur e SET TH E ORGANI ZATI ONAL DI RECTI ON Define your business Set goals DECI DE STRATEGI ES Acr oss or ganizational levels Acr oss pr oducts and mar kets Tools for Strategic Decision Making PROBLEM Many industries, SBUs/product-markets/brands How do you allocate limited resources among them and decide strategy? Analysis Tools 1. Situation Analysis or SWOT Analysis 2. Product Portfolio Analysis Situation (SWOT) Analysis I DENTI FY Cr eate str ategy to: Evaluate exter nal factor s Evalua te inter na l factor s Situation (SWOT) Analysis Wal- mart Evaluate exter nal factor s Evalua te inter na l factor s Situation (SWOT) Analysis Wal- mart PRODUCT PORTFOLI O ANALYSI S BCG (BOST ON CONSULTI NG GROUP) M ATRI X GROWTH -SH ARE M ATRI X Objectives: I dentify attractive markets Assess relative competitive advantage Allocate resources to better oppor tunities M ethod: M ap units (SBUs, br ands, pr oducts) accor ding to: M ar ket gr owth ( a sur rogate for market attractiveness ) M ar ket shar e relative to strongest competitor BCG Gr owth-Shar e M atr ix for P& G...
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This note was uploaded on 08/22/2011 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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F10 MKTG 3104 Student 02. Strategy Part 2 ppt - M KTG 3104...

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