F10 MKTG 3104 Student slides 01. Introduction ppt(3)

F10 MKTG 3104 Student slides 01. Introduction ppt(3) - MKTG...

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Unformatted text preview: MKTG 3104 Marketing Management Dr. Klein CLASS OBJECTIVES 1. Course Overview People Purpose Structure and Policies 1. Introduce some marketing ideas Key definitions Major themes of the course INSTRUCTORS Professor Dr. Klein Graduate Assistants Katie Cox A.J. Lemaitre WHO ARE YOU? IN MARKETING TERMS MARKET People with the desire and ability to buy a specific product. PRODUCT A good, service, or idea that satisfies the customers needs. COURSE PURPOSE Teach you the fundamentals of marketing and its role in both organizations and society Why should you want to learn this? MY RESPONSIBILITIES Make the lectures as clear and interesting as I can Work hard to make exams a fair test of textbook and lecture content Protect you from cheating Respond to students who need help. Apply policies fairly YOUR RESPONSIBILITIES Learn the material Know the course structure, policies, and resources (Scholar syllabus, assignments, and resources) PowerPoint slides 4 midterms (lectures and textbook) Comprehensive final exam (lectures) No makeup exams Drop one of the five exam grades Extra credit Pamplin Research Lab Application Exercise Marketing Tenth Edition Roger Kerin Steve Hartley Bill Rudelius Required Textbook YOUR RESPONSIBILITIES...
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This note was uploaded on 08/22/2011 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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F10 MKTG 3104 Student slides 01. Introduction ppt(3) - MKTG...

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