MKTG 3104 Syllabus Fall 2010

MKTG 3104 Syllabus Fall 2010 - MARKETING 3104: MARKETING...

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MARKETING 3104: MARKETING MANAGEMENT FALL 2010 Dr. Klein 2023 Pamplin Email: nklein@vt.edu Office hours: T, Th 2:00 - 3:30 p.m. and by appointment (231-7284) Teaching Assistants Contact and Office Hours (3065 Pamplin) Katie Cox ( krc05c@vt.edu ) TTh 2:00 - 4:00 p.m. and by appointment A.J. Lemaitre ( lemaitre@vt.edu ) MW 11:30 a.m. -1:30 p.m. and by appointment Email. Please write MKTG 3104 at the beginning of the subject line. This will help us find and respond to your emails, reducing the odds that they land in our junk mail folders alongside offers to transfer $12 million into our bank accounts. Catalog Description Study of the marketing process from a macro and management viewpoint. The macro viewpoint includes the role of marketing in society. The management viewpoint includes product, distribution, promotional, and pricing decisions. Junior standing required. I,II,III,IV (3H,3C) Prerequisite : All students taking MKTG 3104 must have junior standing. Any student who lacks junior standing and remains in this course without the consent of both the instructor and the Head of the Marketing Department may be dropped from the course at the discretion of the Dean, with or without penalty. Business Majors Only : You must have Upper Division Clearance (UDC) in order to take this class. UDC requires a GPA of 2.0 or better in the combined series of MATH 1525-1526 (or acceptable alternative series), ACIS 1504, ACIS 2115-2116, BIT 2405-2406, and ECON 2005-2006, with no grade lower than a C- in any of these courses. UDC also requires completion of at least 60 credit hours with a cumulative GPA of 2.0 or better for all coursework. If you have not met all of the criteria for UDC, immediately contact Dr. Clevenger ( jcleveng@vt.edu ) or Ms. Townley ( btownley@vt.edu ) in the Pamplin Undergraduate Programs Office to determine if you can continue in this class. Course Objectives By the end of the course, you should be able to: Explain the purpose and scope of the marketing function within organizations and its relationship to other functional areas Explain how marketing creates value for organizations, customers, and society Identify the areas of marketing decision making and the tools marketing managers use to make those decisions in both local and global markets Explain the concepts and theories relevant to each decision area in marketing and apply them to make those decisions Identify and evaluate the ethical and social issues associated with marketing decisions Required Textbook: Marketing , 10th Edition , (2011) by Roger Kerin, Steven Hartley, and William Rudelius (McGraw-Hill). This textbook is available in three formats. The textbook content is identical across all formats, but prices and restrictions differ. 1. Hardback (ISBN: 9780073529936)
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MKTG 3104 Syllabus Fall 2010 - MARKETING 3104: MARKETING...

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