MARKETING 3104: MARKETING MANAGEMENT
T, Th 2:00 - 3:30 p.m. and by appointment
Teaching Assistants Contact and Office Hours (3065 Pamplin)
TTh 2:00 - 4:00 p.m. and by appointment
A.J. Lemaitre (
) MW 11:30 a.m. -1:30 p.m.
and by appointment
Please write MKTG 3104 at the beginning of the subject line. This will help us find and
respond to your emails, reducing the odds that they land in our junk mail folders alongside
offers to transfer $12 million into our bank accounts.
Study of the marketing process from a macro and management viewpoint. The macro viewpoint
includes the role of marketing in society. The management viewpoint includes product, distribution,
promotional, and pricing decisions. Junior standing required. I,II,III,IV (3H,3C)
: All students taking MKTG 3104 must have junior standing.
Any student who lacks
junior standing and remains in this course without the consent of both the instructor and the Head
of the Marketing Department may be dropped from the course at the discretion of the Dean, with
or without penalty.
Business Majors Only
You must have Upper Division Clearance (UDC) in order to take this class.
UDC requires a GPA of 2.0 or better in the combined series of MATH 1525-1526 (or acceptable
alternative series), ACIS 1504, ACIS 2115-2116, BIT 2405-2406, and ECON 2005-2006, with no
grade lower than a C- in any of these courses.
UDC also requires completion of at least 60 credit
hours with a cumulative GPA of 2.0 or better for all coursework.
If you have not met all of the
criteria for UDC, immediately contact Dr. Clevenger (
) or Ms. Townley
) in the Pamplin Undergraduate Programs Office to determine if you can continue
in this class.
By the end of the course, you should be able to:
Explain the purpose and scope of the marketing function within organizations and its
relationship to other functional areas
Explain how marketing creates value for organizations, customers,
Identify the areas of marketing decision making and the tools marketing managers use to
make those decisions in both local and global markets
Explain the concepts and theories relevant to each decision area in marketing and apply
them to make those decisions
Identify and evaluate the ethical and social issues associated with marketing decisions
, 10th Edition
, (2011) by Roger Kerin, Steven Hartley, and
William Rudelius (McGraw-Hill).
This textbook is available in three formats.
The textbook content
is identical across all formats, but prices and restrictions differ.
1. Hardback (ISBN: 9780073529936)