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Weighing Lecture - Weighing Ethos credibility of source...

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Weighing Ethos – credibility of source Logos – logical literature Magnitude – size of impact. How many affected (scope)? How bad affected (severity)? Clearly explain scenario more about why impact is bad, 1) tthere loss is a justified loss, whereas mine is a loss to econ. Duration of impact – once a species is wiped out it cannot be revived Internal/ external probability - internal = strength of argument itself, strength of rhetoric/causality, specificity, Reasonability – how intuitive the argument is Timeframe – how long til the impact occurs. The closer it is to happening, the less likely it will be changed External probability – internal links – the greater the links the less likely it will be to occur (prob. Some alt. causality) Opp. Of link is true – if ext. def. it creates a wash Impact = magnitude x probability Actual weighing – probability vs. magnitude “they might be ahead on impact, but I’m ahead on the probability of mine occurring”
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