ECMT 2640 - Case study

ECMT 2640 Case - Case Study Southwestern University F The recent success of Southwestern Universitys football program is causing SWUs president

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Case Study: Southwestern University: F The recent success of Southwestern University’s football program is causing SWU’s president, Joel Wisner, more problems than he faced during the team’s losing era in the early 1990s. For one thing, increasing game day attendance is squeezing the town of Stephenville, Texas, and the campus (see Southwestern University: B, in Chapter 4). Complaints are arising over parking, seating, concession prices, and even a shortage of programs at some games (see Southwestern University: C, in Chapter 6). Dr. Wisner once again turns to his stadium manager, Hank Maddux. This time he needs a guaranteed revenue stream to help fuel the stadium expansion. One source of income could easily be the high-profit game programs. Selling for $5 each, programs are a tricky business. Under substantial pressure from Wisner, Maddux knows he has to ensure that costs are held to a minimum and contribution to the new expansion maximized. As a result, Maddux wants the programs for each game to be purchased economically. His inquiries have yielded two options. A local Stephenville printer, Sam Taylor of Quality Printing, has offered the following discount schedule for the programs and game inserts: As a second option, however, First Printing, owned by Michael Shader, an S.W.U. alumnus in Ft. Worth, will do the job for 10% less as a favor to help the athletic department. This option will mean sending a truck to Ft. Worth to pick up each order. Maddux estimates that the cost of each trip to Ft. Worth will be $200. Maddux figures that the university’s ordering/check-writing cost is about $100. His carrying cost is high
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This note was uploaded on 08/20/2011 for the course ECON 111 taught by Professor Li during the Spring '11 term at Università di Bologna.

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ECMT 2640 Case - Case Study Southwestern University F The recent success of Southwestern Universitys football program is causing SWUs president

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