Class01_Web_Assignment - F ujifilm (Fuji) is the largest...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Fujifilm (Fuji) is the largest photography and imaging company in the world. They produce a wide variety of products including, but not limited to, film, digital cameras, binoculars, photographic paper, optical media, and digital x-ray devices. As an amateur photographer, I am most familiar with Fuji's line of digital cameras, which often sell quite poorly in comparison to the products offered by Canon, Panasonic, and Sony. Fuji has a reputation amongst enthusiasts for producing cameras that no one wants. For example, the Fuji FinePix S200EXR, which was introduced in 2009, was an attempt by Fuji to put a larger imaging sensor into a bridge camera, which was something no other company was offering. However, the larger sensor meant that the camera needed a larger and heavier lens. The camera was ill-received and was berated in both professional and consumer reviews for being too large and too heavy. Additionally, the camera was priced at nearly double that of the comparable products offered by the competition. Initial sales were
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Class01_Web_Assignment - F ujifilm (Fuji) is the largest...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online