Class03_HW_Assignment - Copy

Class03_HW_Assignment - Copy - 1-Describe the six external...

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1-Describe the six external environmental factors that affects a firm and give an example of how each may affect the environment. 2-Describe at least three situations in which you would not purchase the products of a firm even though it is very socially responsible. (1) The six external environmental factors that affect a firm are: 1. social: Social factors, which involve attitudes, lifestyles, and values, influence which products we buy, how much we pay for them, and ultimately help to determine the successfulness of a particular promotion. 2. demographic: p75 3. economic: p84 4. technological: p87 5. political and legal: p89 6. competitive: p93 (2) There are a multitude of reasons why I might not purchase a firm’s products despite the fact that they appear to be very socially responsible. For example: 1. Better alternative: When I am making a purchase, I evaluate the features and performance of all products that I am considering in relation to my needs. I will often consult both professional and user reviews, as well as the official specification sheets for a
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Class03_HW_Assignment - Copy - 1-Describe the six external...

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