Class06_Web_Assignment - accessories, textbooks, and dog...

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Amazon's marketing can definitely be considered a one-to-one marketing approach. Upon visiting Amazon's website, I am greeted with a personalized message at the top of the page that states: "Hello, Erik Lunburg. We have recommendations for you." Clicking the attached link takes me to a list of recommended products that has been created based upon prior purchases and searches I have executed on Amazon's website. In my case, this includes items such as bodybuilding supplements, hiking books, cameras, camera
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Unformatted text preview: accessories, textbooks, and dog toys. The recommended hiking books specifically reference Pennsylvania, which is obviously based upon the address information gleaned from my account profile. Additionally, there is a personalized address bar titled "Your Amazon.com" that includes links to my browsing history and more recommendations, as well as a link to improve future recommendations by rating products I have previously purchased....
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