Class10_Web_Assignment - bandages Since that time J& J...

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Johnson & Johnson (J & J) has managed and extended the product life cycle of Band-Aids by lengthening the Band-Aid product line, implementing various product design changes, and engaging in continued promotion. When the product was first introduced in 1920, it was not well received. Rather than give up, however, J & J continued to improve their adhesive bandages over the next three decades until the plastic strips were eventually introduced in 1951. In the years that followed, they continued to make product design changes that included primarily stylistic changes, such as decorative bandages and clear
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Unformatted text preview: bandages. Since that time, J & J has continually initiated decorative changes to coincide with what's popular at a given time (e.g. Little Mermaid bandages to coincide with the movie's release). From 1971 to 1982, the focus seemed to be on promoting the product via celebrity spokes models such as Brooke Shields and John Travolta. Within the past two decades, J & J has continued to offer decorative product design changes and has additionally extended the product line to include antibiotic bandages, "Advanced Healing" bandages, and liquid bandages, amongst other variations of the product....
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