This preview shows page 1. Sign up to view the full content.
Unformatted text preview: bandages. Since that time, J & J has continually initiated decorative changes to coincide with what's popular at a given time (e.g. Little Mermaid bandages to coincide with the movie's release). From 1971 to 1982, the focus seemed to be on promoting the product via celebrity spokes models such as Brooke Shields and John Travolta. Within the past two decades, J & J has continued to offer decorative product design changes and has additionally extended the product line to include antibiotic bandages, "Advanced Healing" bandages, and liquid bandages, amongst other variations of the product....
View Full Document
- Summer '11