Class13_Entrepreneurship_Case

Class13_Entrepreneurship_Case - 1. The Spin Pop belongs to...

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1. The Spin Pop belongs to the “improvements or revisions of existing products” category, as it is a revision of the previously introduced Ring Pop. 2. Kandy Kastle’s new-product development strategy is targeted at the new novelty candy market segment that arose in the wake of the faltering toy market. Kandy Kastle has sought to capture this market by employing a multi-faceted new product approach with the primary focus on innovation. For example, the Big Barf and Big Burp seem to be the first mouth-shaped, sound-generating gumball dispensers. In a sense, however, these are really simply improvements or revisions on gumball dispensers, which have been around for many years. The development of the Hello Kitty product line, on the other hand, involves additions to an existing product line. This is important because Hello Kitty it is an extremely well-established product line that is very recognizable to, and popular with, children and particularly little girls.
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This note was uploaded on 08/21/2011 for the course BUSA 131 taught by Professor Mcenroe,celia during the Summer '11 term at Northampton Community College.

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Class13_Entrepreneurship_Case - 1. The Spin Pop belongs to...

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