Class15_Web_Assignment - product because statistically I...

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Coca-Cola offers a variety of consumer-oriented promotions from coupons to contests. As a consumer, the coupons appeal to me most as they offer a specific discount on the product, thus encouraging me to buy the product. Some of the contests appeal me to as well, such as the $2500 Home Depot gift card, as that is something that anyone with a home can use. Although a contest like that does draw my attention, it would not entice me to buy the
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Unformatted text preview: product because statistically, I know my odds of winning are extremely low. Although Coca-Cola doesn't seem to be offering any free samples right now, that is another type of promotion that appeals to me as a consumer as it encourages me to try a new product that I may not have tried otherwise....
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This note was uploaded on 08/21/2011 for the course BUSA 131 taught by Professor Mcenroe,celia during the Summer '11 term at Northampton Community College.

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