Bus 219 Week 2 Assignment

Bus 219 Week 2 Assignment - Amazon Case Study Page |1...

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A m a z o n C a s e S t u d y - P a g e | 1 Amazon Case Study BUS 219 Axia College Zac Worley September 30, 2010
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A m a z o n C a s e S t u d y - P a g e | 2 The internet has become one of the most important tools of the past 25 years. Because of the internet’s importance businesses have thrived by using it to create e-business. Many companies embraced e-business but Amazon took it to a new level. Amazon created one of the internet’s largest retail companies and operated at a very successful level for many years but competitors have encroached on their success. Amazon is no longer the most popular retailer sites on the web, which has them looking into alternative business opportunities. Amazon has been one of the more popular online retailers for many years but recently its sales have begun to sag. Because of their success and popularity over the years they’ve invested into their infrastructure to help support their retail business. Now that sales are slowing they’re seeking other business avenues.
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