Sales and Marketing System Analysis for Riordan Manufacturing

Sales and Marketing System Analysis for Riordan Manufacturing

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Sales and Marketing System Analysis for Riordan Manufacturing Lori Mixson BSA/310 May 10, 2010 David Sciuto University of Phoenix
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Abstract This is a report on the Sales and Marketing Systems for Riordan Manufacturing, this paper will describe the Sales and Marketing Systems that is important to Riordan Manufacturing. The topics to be covered are why this system is so important, what actions it performs and why it is as critical to the firm as a whole. There will also be examples as to the functions of this system, why these functions are so important, as well as how it affects the company as a whole.
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Sales and Marketing Systems Analysis for Riordan Manufacturing Riordan Manufacturing has several business systems in regards to its sales and marketing department. . Riordan Manufacturing keeps track of historical sales, past marketing research, past marketing plans, past design awards, sales, production records, profit and loss statements by item and group, marketing budget, marketing communications activities. Furthermore, The Company has logged all of this information using different forms of recording information, thus, making it hard to access the data necessary. Riordan Manufacturing would like to reach sales goals of $50,000,000 in revenue through
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This note was uploaded on 08/21/2011 for the course CIS 206 taught by Professor Shotupo during the Spring '11 term at University of Phoenix.

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Sales and Marketing System Analysis for Riordan Manufacturing

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