Wk4_DSciutoLM - 1 McBride Financial Services Marketing Plan McBride Financial Services Marketing Plan Lori Mixson BSA/310 Due Monday Dave Sciuto

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1 McBride Financial Services Marketing Plan McBride Financial Services Marketing Plan Lori Mixson BSA/310 Due Monday, May 10, 2010 Dave Sciuto, Instructor
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2 McBride Financial Services Marketing Plan Table of contents Title page 1 Table of Contents 2 Executive Summary 3 Company Goals: 3 Target market: 3 Critical success factors: 4 Organization Chart Note: 5 Organization Chart 6 Promotion: 5 Promotional Budget: 6 Products and services 6 Features for our customers: 7 Benefits for our customers: 7 Strengths: 7 Weaknesses: 7 Opportunities: 8 Threats: 8 Objectives: 8 Budget: 9 References 10
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3 McBride Financial Services Marketing Plan Executive Summary McBride Financial Services wants to be the preeminent provider of the lowest cost mortgage services. The client requested our firm to make draw up a marketing plan to accomplish this goal. After careful review this is our report. With state of the art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota, they have the capability of instating a marketing plan to achieve their goals . ( McBride Financial Services , 2004). Company Goals: Achieve financial break-even within six months of commencing operations. Become a profitable company within one year of operating.
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This note was uploaded on 08/21/2011 for the course CIS 206 taught by Professor Shotupo during the Spring '11 term at University of Phoenix.

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Wk4_DSciutoLM - 1 McBride Financial Services Marketing Plan McBride Financial Services Marketing Plan Lori Mixson BSA/310 Due Monday Dave Sciuto

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