Accounting Week One Project

Accounting Week One Project - Week One Under Armour 1 1. I...

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Week One – Under Armour 1 1. I chose this company because the contract with the United States Military. 2. http://www.underarmour.com/shop/us/en/ 3. Under Amour Overview a. History: It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes. Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better. b. Executive Management Team i. Kevin A. Plank President, Chief Executive Officer and Chairman of the Board Our business began in 1995 as an idea of our founder, Kevin A. Plank, then special teams captain of the University of Maryland football team. Tired of repeatedly changing the cotton T-shirt under his jersey as it became wet and heavy during the course of a game, Mr. Plank set out to develop a next generation shirt that would remain drier and lighter. He created a new category of sporting apparel called performance apparel, and built our Company into a leading developer, marketer, and distributor of branded performance apparel, footwear and accessories. Mr. Plank has served as our Chief Executive Officer and Chairman of the Board of Directors since 1996 and as our President from 1996 to July 2008 and since August 2010. Mr. Plank also is a member of the Board of Trustees of the University of Maryland College Park Foundation. ii.
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Accounting Week One Project - Week One Under Armour 1 1. I...

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