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Unformatted text preview: VALENTINO CHOCOLATE INVESTMENT PLAN Today, chocolate is not only for women. Sixty-eight percent of men age 50 or older say they'd prefer receiving chocolate over flowers from their sweetheart on Valentine's Day. That is the reason why I decide to start a chocolate venture. My shop will be named Vluv. In this essay, I will outline my Valentino Chocolates investment plan including target audience, distribution channel and products My target market are those between the ages of 25 and 60, and have a moderate to sizable disposable income. These customers will be glad to pay the premium price for my products in exchange for the high quality, great taste, and sense of prestige they receive. In fact, higher prices and exclusivity for some items may encourage higher sales - these kinds of customers eagerly accept the idea that higher prices equal higher...
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This note was uploaded on 08/22/2011 for the course LANG 405 taught by Professor Johnson during the Spring '11 term at RMIT Vietnam.
- Spring '11