PepsiCo in 2007 Case Analysis

PepsiCo in 2007 Case Analysis - PepsiCo in 2007: Strategies...

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PepsiCo in 2007: Strategies to Increase Shareholder Value Problem Identification PepsiCo is a world leader in convenience foods and drinks, the company portfolio consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. The brand is represented nearly over 200 countries. Pepsi co is really a leader when it comes to convenience foods and drinks but it always come second best. It always comes behind Coca- cola, which is the world leader in soft drink. In 2006 Pepsi co was the world leader in this market we will study what strategy they used to be able to determine what is the problem since 2006. Analysis of Problems On December 12, 2005, for the first time in the rivalry of over a century, PepsiCo surpassed its biggest foe Coca-Cola in market capitalization. It had much higher operating revenue than Coke. Acquiring many companies is a strategy that propelled Pepsi ahead of it longtime concurrent Coca-cola. The Quaker Oats acquisition at $13.9 billion brought Quaker’s most valuable
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This note was uploaded on 08/22/2011 for the course MARKETING 522 taught by Professor Peprah during the Spring '11 term at DeVry NJ.

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PepsiCo in 2007 Case Analysis - PepsiCo in 2007: Strategies...

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