Watkins,_Watts,_Osumare_Chapters

Watkins,_Watts,_Osumare_Chapters - 8/23/11 Click to edit...

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Unformatted text preview: 8/23/11 Click to edit Master subtitle style Race, Authenticity, & the Predicament of Rap in Urban America AAS 181 Hip-Hop in Urban America Prof. Halifu Osumare 8/23/11 Click to edit Master subtitle style S. Craig Watkins Black Youth & the Ironies of Capitalism The most arresting features of black youth popular cultural productions represent distinct forms of agency, struggle, and social critique. But the vigorous commodification of African American cultural productions also develops complicated features. (557) . . . Hardcore ghetto sensibility that contests bourgeois- inflected definitions of blackness represents a radical break from previous representations of blacks in media (e.g., Bill 8/23/11 Class, Blacks, and Conflict of Values  The black middle class / working class divide  Black Middle-class = link pleasure & freedom with the non-material (sacrifices of the Civil Rights Movement)  New bourgeoisie hip-hop aesthetic (see Baldwin ) African American Image Models seen through Generations Politics through positive imaging of blacks in various media (Cosby/Civil Rights Model) vs. Politics through performance and refashioning 8/23/11 From Modern to Postmodern: Modern Era (1900-50s)  Industrial Revolution effects in U.S. (Industrial Age)  Beginning of the corporate model (anti-trust laws)  By 1950s first pop music shows on television (American Bandstand)  Beginning of the Africanist Aesthetic in music & dance Postmodern Era (1960s- )  Media & personal identity become linked thru TV  Medium becomes the message (McLuhan)  New forms of economic production & organization  Advent of MTV (1980s)  BET & the Africanist Aesthetic become all- pervasive  Post-Industrial Information 8/23/11 Ramifications of 1950s  Shows like American Bandstand, Shindig, and Hullabaloo, became distinct trend-setting population segment in the post-war years that continues until today:  75 % of rap music bought 8/23/11...
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Watkins,_Watts,_Osumare_Chapters - 8/23/11 Click to edit...

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