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Discar4 - even the simplest of tasks Even the setup and...

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Tim Discar January 24, 2011 UWP 101 Haynes Journal Entry #4 In these reading excerpts of “Blink,” by Malcolm Gladwell, Gladwell starts to diverge into a different perspective of thin slicing. Here, the ideology of the Warren Harding error is introduced with the view that thin slicing can be a bad thing. Engaging the audience into placing themselves in an era where Warren Harding was around captivates them to continue reading. While the intended audience is most likely a younger generation, the use of such historical background places the reader in an environment that he or she can more easily understand. Thus, this perspective sheds light on the other side of thin slicing and snap judgment. Continuing on the concept of snap judgment, not all snap judgment is made without consequences. Thus, Gladwell presents this insight in a very effective manner. By actually having the reader engage him or herself and participate in a small exercise of categorizing and placing names and words, the reader reinforces the idea that the subconscious is responsible for
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Unformatted text preview: even the simplest of tasks. Even the setup and configuration of the quick exercises allows a smooth transition from concepts to actual hands on activities. While such transition from historical background to hands on participation in the studies was effective, the transition from the activities to first impressions and marketing was not as smooth. Gladwell seems to force the transition without much tie to the rest of the chapter and in my personal opinion, could have done a better job organizing the chapter. Going back and forth from present to past historical events made the reading a bit choppy and not as smooth as it could have been. One way Gladwell could have avoided such choppiness is by grouping the historical facts and the present day examples into their separate category without placing the strain on the reader to follow what time era he or she is supposed to visualize....
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