Unformatted text preview: even the simplest of tasks. Even the setup and configuration of the quick exercises allows a smooth transition from concepts to actual hands on activities. While such transition from historical background to hands on participation in the studies was effective, the transition from the activities to first impressions and marketing was not as smooth. Gladwell seems to force the transition without much tie to the rest of the chapter and in my personal opinion, could have done a better job organizing the chapter. Going back and forth from present to past historical events made the reading a bit choppy and not as smooth as it could have been. One way Gladwell could have avoided such choppiness is by grouping the historical facts and the present day examples into their separate category without placing the strain on the reader to follow what time era he or she is supposed to visualize....
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- Spring '09
- Blink, Malcolm Gladwell, snap judgment