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Unformatted text preview: much on cost drivers and not enough on reducing costs. (Points: 5) False 6. Product costs are the costs of resources consumed as part of administrative and selling activities during a fiscal period. (Points: 5) False 7. The costs of the significant raw materials from which a product is manufactured are classified as direct material costs. (Points: 5) True Markup is the difference between the unit cost and the selling price of a product. (Points: 5) True A differentiated product has some distinguishing characteristic or quality for which consumers are willing to pay a premium. (Points: 5) True Unit price is the difference between the price per unit of a product and the unit cost. (Points: 5) False...
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- Winter '11