UNIVERSITY OF CALIFORNIA, RIVERSIDE School of Business Administration BUS 103 Marketing and Distribution Management WINTER 2011 Dr. Sean D. Jasso EXAM 1 The following are the questions to prepare for your first exam. On the two exam days we will randomly select among the five questions – the quantity of questions will be determined on exam day. Please answer each question as thoroughly as possible, providing rich detail from our lectures, readings, and discussions. The organization of your answers, the complexity of your analysis, and the clarity of your critical thinking are the key elements of your evaluation. 1. On the Basics : a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept . Be detailed in your response. b.
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