Analysis of the Walt Disney Company

Analysis of the Walt Disney Company - Disney Analysis 1...

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Disney Analysis 1 Analysis of the Walt Disney Company (DIS) Dalma Gomez FI560 August 16, 2011
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Disney Analysis 2 Abstract The Walt Disney Company has been able to gain recognition and is known across the world through its Disney movies like The Little Mermaid, Beauty & the Beast, The Incredibles and Finding Nemo just to name a few. The company was also able to make a name for itself through amusement parks and resorts, cruise lines, merchandise and media networks. Throughout this paper we will take a look at the company’s life cycle, competitive forces against its competitors through a SWOT analysis, we’ll also be taking a look at the company’s financial data and historical trend. From there, we will determine whether the Walt Disney Company is a good company to invest in or whether one should sell their stock or hold.
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Disney Analysis 3 Walt Disney Company was founded by two brothers, Walt and Roy Disney in 1923, as a child Walt was always drawing, he used it as a way to escape from the world. His first successful cartoon was a reel by the name of Alice Comedies. But it wasn’t until 1928 when Walt began to see real success, and he owed it all to a cartoon character that up to this day is world renown; Mickey Mouse, previously known as Mortimer Mouse. Mickey Mouse made his first appearance through cartoon by the name of Steamboat Willie. With the success of this cartoon, Walt was able to venture forth and develop full length motion pictures. His first one being Snow White and the Seven Dwarfs. As time went on, Disney continued to venture out and invest in new territories outside of movies; his next success was broadcasting and television. He saw an opportunity and took it during the 1950’s when people weren’t going out as much but staying in and spending quality time with the family. The company seemed to be doing well up into the late 1960s with TV series and movies like Bambi, Dumbo, and Pinocchio. Unfortunately, he died in 1966 and the next decade for the company would be full of challenges because no one was able to meet Walt’s creativeness. It wasn’t until the new CEO, Mike Gisner who many compared to Disney that the company began to get out of the slump they were in. Gisner began to expand the
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This note was uploaded on 08/23/2011 for the course FINANCE FI560 taught by Professor Mcknight during the Spring '11 term at DeVry Sacramento.

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Analysis of the Walt Disney Company - Disney Analysis 1...

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