A Concept Proposal For Solar

A Concept Proposal For Solar - Presented by UNIPRO...

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Unformatted text preview: Presented by UNIPRO Marketing Services Corporation To undertake activities such as promotions, special events and activations that will boost sales revenue and gain market share To boost viewership and patronage for Solar Entertainment Corporations new and exciting properties To increase subscriptions in tandem with Solars cable carriers Maximize consumer contact points with a 360 degree approach By Air, By Land, By Sea to compliment all traditional media and below-the-line efforts Full saturation whenever possible If saturation is not possible, utilize guerilla tactics by utilizing information channels, central location exposures, village merchandising opportunities and strategic tie-ups for special events Solar Turns Up The Heat in 2011 with new and exciting promotions, events and activations in tandem with UNIPRO GREAT MARKETING COMMUNICATIONS STARTS WITH A SOLID MIX OF TRADITIONAL & NEW MEDIA TOOLS Radio An important vehicle to increase audience affinity and has strategic importance in promoting Solars BTL efforts Print The best vehicle to provide detailed information and educate the consumer on Solars various media properties , promotions and ground events TV...
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This note was uploaded on 08/24/2011 for the course ECON 191 taught by Professor Willy during the Spring '11 term at Ateneo de Manila University.

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A Concept Proposal For Solar - Presented by UNIPRO...

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