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Exercise 3 - similar orders to negotiate lower prices with...

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1/1 exer3.pdf (1/1) 2011-08-09 11:58:36
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1/1 exer3.1.pdf (1/1) 2011-08-09 13:03:30
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As result of the economic downturn in the United States and worldwide, consumers have put much emphasis on the value of both durable and perishable good they purchase. The current market has a few big box stores that can dominate the market and can routinely supply the public with affordable pricing on goods. Small business has suffered as a result, creating an opportunity for a new business to level the playing field. Entry strategy should revolve around a strong marketing campaign expressing the benefits of grouping
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Unformatted text preview: similar orders to negotiate lower prices with manufactures and distributors. Strong demand for reduce prices and constant savings creates pressure on small business to compete with large big box stores. Large retail outlets can achieve economies of scale and reduce overall price on items they offer for sale. Small business does not have this luxury. By aggregating the purchase request from multiple small businesses buying power is increased reasonably reducing price for all members....
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