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Unformatted text preview: Deceptive advertising? what constitutes deceptive advertising? Why should we care? Ethics in advertising what are ethics? How do they relate to advertising? IMC what is it? marketing what is the relationship of marketing to advertising? marketplace of ideas what is it? mass market what elements are required for advertising? media use how is media use changing? How do those changes affect advertising? models of economic impact what are they? What are their implications? positioning what is it? pre-emption what is it? puffery what is it? Is it legal or not? push media vs pull media what are they? regulation does the 1st amendment cover ads? sales promotion trade promotion vs. consumer promotion. How does it work soft sell vs. hard sell what are they? stereotypes what are they? Are they legal in advertising? Superbrands what are they? UPC implications of UPC code for advertising...
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- Spring '11