Marketing Management Value Networks and Integrated Marketing Channels

Marketing - MarketingManagement ,ValueNetworks MarketingManagement LECTURE5 ,ValueNetworks BasicConcepts

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Marketing Management Integrated Marketing Channels, Value Networks
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Marketing Management. LECTURE 5  Integrated Marketing Channels, Value Networks Basic Concepts Definition – A System of partnership and alliance augment and deliver  offerings to final customers To get the right product to  the right place  at the  right time         MANUFACTURER                         $5.00 DISTRIBUTOR/WHOLESALER                         $7.00                RETAILER                        $10.00    -----------  INTERMEDIARIES, Trade Patterns,  The Trade            Final Customer Vertical Integration 
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Manufacturer Producing Branding Distributors  – Logistical Warehousing, Storage Specialized Storage Needs Transportation Relationships with local retailers Characteristics -LARGE GEOGRAPHY -FAMILIAR MARKETS -FRAGMENTED RETAILER NETWORK
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This document was uploaded on 08/22/2011.

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Marketing - MarketingManagement ,ValueNetworks MarketingManagement LECTURE5 ,ValueNetworks BasicConcepts

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