Marketing Plan Channels of Distribution

Marketing Plan Channels of Distribution - MarketingPlan

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Marketing Plan Channels of Distribution
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Channels of Distribution HO Craftsman Rolling-stock is organized as an internet company. Through its web site, it will take orders directly from customers and distribute product directly to those customers. HO Craftsman Rolling-stock will also support telephone and mail order, but the emphasis will be on the website. Access to HO Craftsman Rolling-stock, namely its website, will also be available through the websites of industry organizations, industry publications, and select suppliers. Walther’s, Inc. is the pre-eminent catalogue company in the model railroading business. Their catalogues are both in print form and electronic via their web site. HO Craftsman Rolling-stock will have their products listed in the Walther’s catalogues. Walther’s will act as a sales agent and will be responsible for taking orders and collecting payment. HO Craftsman Rolling-stock will accept orders from Walther’s and ship directly to their customers, thus acting as a warehouse and shipping facility. Only the basic kits will be offered.
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This document was uploaded on 08/22/2011.

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Marketing Plan Channels of Distribution - MarketingPlan

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