Marketing Plan Product Description and Analysis

Marketing Plan Product Description and Analysis - Marketing...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Plan Product Description and Situational Analysis
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Product Description and Situational Analysis HO Craftsman Rolling-stock will produce and market a line of model railroad rolling-stock kits that  will appeal to those consumers interested in high quality craftsman level modeling in HO scale.  The  basic kit will consist of detailed plans, diagrams, and construction photos; all necessary hardwood forms  and scale lumber; wire, metal, and plastic detail pieces; and finishing tips.  These finishing tips will  include cross reference tables for popular rail lines.  They will also include source lists for paint, decals,  trucks, and couplers.  An advanced kit can be customized by the consumer to include the appropriate  paint, decals, trucks, and couplers.  Services offered in support of the modeler include an instructional  DVD for first time modelers, personalized help via e-mail, and a listing of products used in construction of  the kits.  HO Craftsman Rolling-stock will actively solicit customer feedback and suggestions for  improving existing products and services as well as developing future offerings.  Kit re-fills, consisting of  only the wood and detail parts will be offered for those modelers wanting to craft multiple copies of a  particular model. Through its marketing efforts, HO Craftsman Rolling-stock will appeal to the many active 
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Marketing Plan Product Description and Analysis - Marketing...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online