Marketing Plan Promotion

Marketing Plan - Marketing Plan Promotion Promotion The Promotion plan and strategy will be to convey HO Craftsman Rolling stocks mission statement

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Marketing Plan Promotion
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Promotion The Promotion plan and strategy will be to convey HO Craftsman Rolling stock’s mission statement to the target markets via a skillful integrated marketing communications (IMC) approach. HO Craftsman Rolling-stock will supply top quality, wooden, craftsman level kits of HO scale rolling-stock that appeals to the existing model railroad craftsman, and which will be uniquely appealing to first time crafters. HO Craftsman Rolling-stock will offer unparalleled support to their customers and will improve and develop their offerings based primarily on customer input. HO Craftsman Rolling-stock will supply top quality, wooden, craftsman level kits of HO scale rolling-stock. The primary means to convey this message are threefold. The message will be loud and clear on HO Craftsman Rolling-stock’s website. Advertisement space will be utilized in the industry magazines that serve the target markets. Awareness of HO Craftsman Rolling-stock will be increased through descriptive web links on the websites of chosen suppliers and in registries maintained by industry trade groups . HO Craftsman Rolling-stock will create a buzz for their products by manning booths at industry trade shows in the Great Lakes and Atlantic Coast regions. While this approach is expensive, it is a good way to
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Marketing Plan - Marketing Plan Promotion Promotion The Promotion plan and strategy will be to convey HO Craftsman Rolling stocks mission statement

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