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Marketing Plan SWAT Analysis

Marketing Plan SWAT Analysis - -No one is trying to reach...

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Marketing Plan SWAT Analysis
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SWOT Analysis : Strengths: - Company consists of passionate employees who are knowledgeable and experienced in building craftsman level wooden rolling-stock kits. - All employees are technology and internet savvy and believe that the advantages and benefits of the internet and e-business are key factors in making the company successful - Excellent relationship with supplier of wood parts, and former supplier of kits- Northeastern Scale Lumber and their distribution company, Northeastern Scale Models – a possible distributor - Good relationship with Walther's - the #1 distributor in model railroading Weaknesses: - Start up company, employees have no previous entrepreneurial experience - Lack of funding and cash flow, no other existing business for support - Untested product, existed but disappeared before the internet came along - No company brand awareness Opportunities: -
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Unformatted text preview: -No one is trying to reach craftsman modelers in other hobbies-No one else offers DVD and online help to encourage first timers-Possible alliance with Walthers-International alliances with European and Chinese manufacturers of HO model railroad kits. Threats:-There is only one supplier for scale wood and wood forms. If they go out of business, HO Craftsman Rolling-stock will cease to exist.-Market has been trained to expect convenience, buy it today and use it today, and not pride and accomplishment when considering rolling-stock. -Manufacturers of high quality plastic kits may counter-attack-Economic downturn may limit discretionary spending, significantly affecting model railroading hobbyists-Shrinking market, active modelers entrenched in their present form of modeling; idle modelers have never been enticed to join the active ranks....
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