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Unformatted text preview: -No one is trying to reach craftsman modelers in other hobbies-No one else offers DVD and online help to encourage first timers-Possible alliance with Walthers-International alliances with European and Chinese manufacturers of HO model railroad kits. Threats:-There is only one supplier for scale wood and wood forms. If they go out of business, HO Craftsman Rolling-stock will cease to exist.-Market has been trained to expect convenience, buy it today and use it today, and not pride and accomplishment when considering rolling-stock. -Manufacturers of high quality plastic kits may counter-attack-Economic downturn may limit discretionary spending, significantly affecting model railroading hobbyists-Shrinking market, active modelers entrenched in their present form of modeling; idle modelers have never been enticed to join the active ranks....
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- Summer '09
- Marketing, Rail transport, Scale model, Rail transport modelling, Northeastern Scale Models, building craftsman level