MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 16 Product Disparagement

MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 16 Product Disparagement

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MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 16 (Product Disparagement) MBA
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People often have to be careful about what they say and what they do, because one day it can be used against them. This paper discusses product disparagement and defenses for three parties involved in the case. Defamation is “an untrue statement made by one party to another about a third party. It consists of either slander or libel.” It is clear that Ellen says untrue things about CC (orally) on her show, so we are dealing with slander defamation. According to www.dictionary.reference.com disparagement is “something that derogates or casts in a bad light, as a remark or censorious essay.” We can find the definition in Jennings’s book and it says that, “when an untrue statement is made about a business product or service, the defamation is referred to as disparagement and is either trade libel (written) or slander of title (oral). In other words a product disparagement is a defamation of a product. The elements for disparagement follow: 1) False statement about a business product or about its reputation, honesty, or integrity 2) Publication 3) Statement that is directed at a business. 4) Damages.
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This note was uploaded on 08/22/2011 for the course MGT 500 taught by Professor Weingarten during the Summer '11 term at DePaul.

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MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 16 Product Disparagement

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