MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 14 Trademarks

MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 14 Trademarks

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MANAGING FOR EFFECTIVE AND ETHICAL ORGANIZATIONAL BEHAVIOR Essay 14 (Trademarks) MBA
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To start with, it is necessary to refer to terms such as, trademark, generic products and Trademark Dilution Act, and of course, our prominent kind of similar case described in Marianne Jennings’s book called Moseley, dba Victor’s little Secret, v V Secret Catalogue, Inc. In my opinion, it is also good to mention an example of Xerox Company, so the problem can be discussed thoroughly. First, let’s concentrate on the definition of trademark, then it is important to explain what generic products are. I would like to cite a good internet site that deals with the problems. In class, we were also given handouts informing about XEROX’s case. This will be helpful, I believe. The following internet site provides some important rules that can help businesses avoid litigations and confusions, and teach them how to properly use generic terms. According to Marianne Jennings, “trademarks are words, pictures, designs, or symbols that businesses place on goods to identify those goods as their product. “Xerox,”, the Mercedes-Benz triangle, and “M&M’s” are all examples of trademarks. Owens-Corning has the color pink for its insulation trademarked. No other insulation company can have pink insulation, and the use of the pink Panther reminds us of the company’s unique product.” A coined" term for an Innovative Product. Even a strong, coined mark such as XEROX or GOOGLE can suffer impairment of rights, or in the worst case, extinction without proper attention to Use of the mark, both in advertising, and by the public. This is mostly likely to happen with a product that did not previously exist, since the public has no generic point of reference for the new goods or services being offered to them. As a result, without constant vigilance, the terms can become identified not with the brand owner as the source identifier for the goods or services, but with the services and goods themselves. The pictured ad from XEROX
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