Sprouts e-commerce - 1 Sprouts Farmers Market Sprouts...

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1 Sprouts Farmer’s Market Sprouts Farmer’s Market E-Commerce proposal Russ Graziano IS535 Keller Graduate School Instructor Lou Ann McElyea
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2 Sprouts Farmer’s Market Sprouts Farmers Market history stretches back 64 years to southern California and a local market called Boney’ s. The following is a brief timeline of significant events in Sprout’s history. 1943 Henry and Jessie Boney start selling peaches at a fruit stand in La Mesa. The business later grows to include four more outlets with an expanded produce line. In 1950 : The first family store opens in Chula Vista. Henry Boney later sells the chain and founds Speedee Mart. 1964 : Boney sells Speedee Mart to the company that operates the 7-Eleven chain. 1976 : Son Steve Boney founds Windmill Farms. The family later sells 11 of the outlets and keeps three. 1983 : The Boney Brothers change the name on their stores from Windmill Farms to Boney's. 1996 : After a family rift, the Boneys change the store names to Henry's Marketplace. 1999 : Henry's is sold to Wild Oats, which retains the family monicker. Henry's in El Cajon continues to operate as a licensed store, owned by Mike and Darlene (Boney) Darr. 2001 : A non-compete agreement between the Boneys and Wild Oats expires. 2002 : Henry's son, Stan Boney, and his grandson, Shon Boney, start a new health food venture in Phoenix called Sprouts. 2004 : Henry's in El Cajon and Vista reunite with the Boney family and are renamed Sprouts Farmers Market. (handbook 2008) Today 2010 Sprouts operates 50 stores in Arizona, Texas , Colorado and California. Opening 50 stores in 8 years is an accomplishment.(sprouts 2010) It shows the commitment that the Boney family has to providing healthy low cost food to the public. The organization while continue to expand locations also continues to grow in the technology they use. For example just recently Sprouts has adapted a new time and attendance program called Kronos. This software helps manage employee’s payroll functions. But the greatest advantage is that it has cut down on the amount of over time employees are working. There is scheduled or authorized over time. The overtime that Sprouts is trying to eliminate is the employee punching in or out late without manager approval. An employee who punches in 15 minutes early and late 5 days a week compiles 2 and a half hours of overtime every week. This spread out over 1,000 employees is 2,000 hours at an average of 10.00 an hour is 20,000 dollars of excess payroll. This program is trying to help avoid this from happening. The above example is to demonstrate that Sprouts is willing to use new software and technology to help streamline processes save and save money. This is why Sprouts would benefit a great deal from
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3 Sprouts Farmer’s Market developing an e-commerce site. Not just a site that would service B2B but also B2C as well. Many customers walk into our stores and buy cases of fresh produce and other items because of our pricing. Simply “selling stuff through a Web site because everyone else does” is not necessarily a strategy, no
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This document was uploaded on 08/24/2011.

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Sprouts e-commerce - 1 Sprouts Farmers Market Sprouts...

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