You Decide - You Decide You Decide Russ Graziano Keller Graduate School of Management MM522 Professor Penny Schafer Consumer Behavior It is

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You Decide You Decide Russ Graziano Keller Graduate School of Management MM522 Professor Penny Schafer Consumer Behavior It is important for Graves Enterprises to determine the wants and needs of the consumer market. Graves conducted primary and secondary research to determine the wants and needs of the targeted consumer market in hopes of doubling sales in the market. This is a new product line that is vulnerable without proper research. “Many new products that are launched each year fail miserably” (Week 1 Lecture, 2010, p.2). The comprehensive market research performed by the marketing director has hopefully provided enough insight to avoid costly mistakes later. 1
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You Decide looking at the report, the new pricing of the new product line, which is promoted as safe, effective, and eco-friendly, is probably much more than the consumer is willing to pay and may not work. An intervening factor in the consumer’s decision to purchase the eco-friendly product is the unanticipated situational factor. Pricing the product at
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You Decide - You Decide You Decide Russ Graziano Keller Graduate School of Management MM522 Professor Penny Schafer Consumer Behavior It is

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