Case Study 4 - Douglas Silber MBA540 Case Study 5 April 10,...

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Douglas Silber MBA540 Case Study 5 April 10, 2011 I certify that I am the author of this assignment and that any assistance I received in its preparation is fully acknowledged and disclosed in the assignment. I have also cited any sources from which I have used. I also certify that this assignment was prepared by me specifically for this course. 1. What is the impact of Walmart.com on customer-borne transaction costs? By Walmart launching Walmart.com, it will reduce customer-borne transaction costs by saving the customer time and money by not having to travel to the store to purchase their needed or wanted item(s). It will also make it easier to find the item or items the customer is looking for as they can navigate through the website easier than they would be able to through the large store 2. Do you think that Walmart.com is likely to create additional value? Walmart.com creates additional values in several ways. First, Walmart.com creates value by reducing customer’s costs and they also reduce their own costs by not
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Case Study 4 - Douglas Silber MBA540 Case Study 5 April 10,...

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