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Unformatted text preview: Ford Motor Company 1 Ford Motor Company MBA540 Managerial Economics Douglas Silber April 17, 2011 Muleka Kikwebati Saint Leo University Ford Motor Company 2 Ford Motor Company Ford Motor Company is looking to recreate itself for the 21 st century in several ways and one major way the company is looking to make an impact is in the area of environmental stability. According to Bullard (2009), “Ford Motor Company Executive Chairman William Clay Ford Jr. states this purpose with one sentence, environmental sustainability is the most important issue facing businesses in the 21st century." (Ford Motor Company, 2009, para 6). In regards to the greater issue of environmental stability, Ford Motor Company considers the issue of global warming to be paramount and believes that confronting the issue of global warming should be important to all businesses to help lessen their environmental impact. Bullard (2009) writes, “At Ford Motor Company they believe that climate change poses a range of risks and...
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This document was uploaded on 08/24/2011.
- Spring '11