Reflection 4 Douglas Silber

Reflection 4 Douglas Silber - A Snapshot of Polaroid 1 A...

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A Snapshot of Polaroid 1 A Snapshot of Polaroid MBA540 Managerial Economics Douglas Silber April 3, 2011 Muleka Kikwebati Saint Leo University A Snapshot of Polaroid
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2 A Snapshot of Polaroid Written by David Whitford (2001), “Polaroid, R.I.P.” is an article which discusses the Polaroid company, Edwin Land, the founder of the Polaroid firm, and the inventiveness and remarkable invention of the Polaroid instant camera. Although the Polaroid instant camera adults have come to know is no longer made, taken over by digital cameras, instant downloadable cameras, or easy to use throw away cameras, they will always be in the hearts, minds, and memories of the generations who used them. Edwin Land did so much more than start a company and market a product for the American user, this founder of the Polaroid Corporation realized a need of the American consumer and filled that need with a product that was unique, innovative, and magical. Whitford (2001) writes, “For three decades Land and the brilliant researchers in his Cambridge, Mass., laboratory were consumed with perfecting a trick that even today, in the eyes of techno-weary
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Reflection 4 Douglas Silber - A Snapshot of Polaroid 1 A...

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