Marketing - 12-24 year-olds Marketing Efforts • Movie...

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Click to edit Master subtitle style 8/25/11 Marketing
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8/25/11 The Market Families Married couples with teenagers and children are three times more likely to go to the movies than a couple without children. Make up 48% of frequent moviegoers Teenagers & Young Adults More specifically 12-24 year-olds Represent 22% of the US population but
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8/25/11
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Unformatted text preview: 12-24 year-olds 8/25/11 Marketing Efforts • Movie Manufacturers – Include coupon inside movie for reduced price on our customizable glasses – Promote our glasses only • Moviegoers – Our 3D glasses will be advertised online with movie content – Our 3D glasses will be advertised inside...
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