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Unformatted text preview: IEE220 Team Assignment Section 2: Patent & Trademark Search, Market Analysis 25 points - Patent & Trademark Search - Meet with your team and identify the key words that describe your product or its purpose - Go to the US Patent and Trademark Office website ( www.uspto.gov ) and review the how to search sections for both patents and trademarks - Document the results of your efforts in letter form. Summarize your patent and trademark searches relative to your product and any impact they may have on how your product will be produced or named - Attach screen prints of your searches to the memo as backup - Market Analysis - Meet with your team and discuss and evaluate the target market for the product that the team has selected - Identify manufacturers of competing products that you will be trying to take business from - Define the utility of your product and why your customers would choose your product over competing offerings - Identify your target market (by age, demographic, type of company, etc.) within the region you expect to compete Identify your target market (by age, demographic, type of company, etc....
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- Spring '11