Review & Discussion Questions (WK2)

Review & Discussion Questions (WK2) - REVIEW AND...

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1 REVIEW AND DISCUSSION QUESTIONS (WK2) CH4, P113, Q1 – Describe the generic product development process described in the chapter. The generic product development process consists of six phases: Phase 0: Planning - The planning activity is often referred t o as “phase zero” since it precedes the project approval and launch of the actual product development process. This phase begins with corporate strategy and includes assessment of technology developments and market objectives. The output of the planning phase is the project mission statement, which specifies the target market for the product, business goals, key assumptions, and constraints. Phase 1: Concept development - In this phase the needs of the target market are identified, alternative product concepts are generated and evaluated, and one or more concepts are selected for further development and testing. A concept is a description of the form, function, and features of a product and is usually accompanied by a set of specifications, an analysis of competitive products, and
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Review & Discussion Questions (WK2) - REVIEW AND...

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